Role Of Opinion Leadership In Consumer Behaviour Models

This bares Ashley’s emotions in a real and heartfelt way to let Spencer in, and is what makes their relationship as new to Ashley as it becomes to Spencer, later playing a central role in strengthening their bond. In addition to proselytization there are other adaptive strategies including reaffirmation and rationalization which are influenced not only by in-group social support, but also decisive leadership, sophistication of ideology, vagueness of the prophecy, ritual framing, and organization. [Read More]